Niche Audience

Making HEADLINES to a niche audience with whom I share interests

About Niche Audience

There are many news lines on the mainstream media i.e. Internet, TV, Papers and over the Radio that never make it to the headlines, but are very informative and important to a niche community. The news content may be politics, health, financial trends and business product/service launch. This is where I come in, to make rather non headline news HEADLINES to a niche audience with whom I share interests.

About Me

I have a varied experience in IT, Telecoms, United Nations humanitarian work, & writing/blogging along many others. With my deep desire to keep learning in life and many interests that I have. A "jack of all trades" kind of person, I bring all that into my blog; fortunately my blogs also have snippets from daily life, anecdotes and of course some fun elements too. More...

Generics will still be controversial.

The moment you use the word "generic" in the presence of someone employed by Big Pharma, there are reactions comparable to asking about contraceptives when visiting the Vatican. The reason is simple. The generic manufacturers are allowed to compete with the companies that went through the research and development phase after the patents have expired.

All these "dangerous" companies need to do is to wait a few years and then copy all the original research. That means the product is bioequivalent and, under normal circumstances, the regulatory authorities in each country routinely license the import of the copied drugs which are sold at a big discount.

This affects the profits of Big Pharma. So, equally routinely, the lobbyists employed by Big Pharma discuss generic imports with their regulatory authorities, and sometimes those discussions lead to action. First, a word of reassurance. The action I am about to discuss does not affect your ability to buy generic viagra online. Although some thirty drugs are affected, they are treatments for rather different conditions.

The FDA has issued two Warning Letters to Ranbaxy Laboratories Ltd, one of the world's largest manufacturers of generic drugs based in India. These letters assert that Ranbaxy has not maintained proper manufacturing standards in two of its plants.

Following the warnings, there is also an Import Alert that allows US customs officials to detain the finished drugs as they enter the US. These Warning Letters are somewhat controversial. There is no suggestion that the thirty drugs named on the list and manufactured in the identified plants are unsafe. There is no product recall and no warning to patients not to continue taking the drugs they already hold.

Further, there is no suggestion that the other plants where different drugs are produced are unsafe in any way. This is, at best, a technical violation by the manufacturer. But the effect on Ranbaxy's reputation has been quite chilling and its share price has fallen. To repeat, this does not affect the generic viagra manufactured by Ranbaxy.

The politics of free trade are always complicated. When the interests of significant local industrial players are involved, there is always going to be a temptation to be protectionist. In this instance, the decision of the FDA looks suspicious because it has not required a recall. By its own admission, there is nothing wrong with the generic drugs manufactured by Ranbaxy. They can be safely consumed by existing patients.

But the FDA is nevertheless authorizing customs to stop imports of new supplies. I suspect that if the FDA had tried to interfere with the import of generic viagra, there would have been am outcry. As it is, there has been little comment outside the financial press discussing the effect on share price.

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1 comments:

  1. Canadian Pharmacies said...
     

    I think generics are a necessary part of the market. Since our system has such a lengthy patent system, and Americans are not encouraged to import their prescription medication, generics somewhat even out the marketplace.

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